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The Importance of Trade Shows
The Industrial Revolution transformed Western Europe and Britain had become the Òworkshop of the worldÓ (Beaver, 1970, 12). The need to access wider world markets was crucial to the countryÕs survival as an industrialized nation. Borrowing from neighboring France, (who had been staging art exhibitions since 1667 and national trade exhibitions since 1798) the British under the leadership of Henry Cole, Joseph Paxton and Albert, Prince Consort, decided in 1849 that a trade exhibition was the only way to readily access world trading markets, creating the ÒGreat Exhibition of the Works of Industry of All Nations,Ó otherwise known as the Crystal Palace Exhibition of 1851.
The rash of world and state fairs that were hosted throughout the United States from the late 1800s to the early 1900s played a significant role in the development of the exposition industry in the United States. However, in many cases, the focus was international and outward Ð showcasing American products to the wider world. While entrepreneurs and businessmen relished the idea of showcasing their goods to a global audience, it did have a downside. Exhibiting at three, six month or even year long trade fairs was expensive and drained the fiscal and human resources of many firms. The country was growing, markets were expanding westward. ÒAs business an industry become more and more sophisticated, they began to develop their own specialized trade showsÓ (Lifshey, 1974,27). American manufacturers and wholesalers started using exhibitions to get their goods to the end user. Exhibiting locally manufactured goods in a temporary local or regional marketplace gained increasing popularity in the 1800s.
Many individuals, whether they may be a businessman or spectators go to and sometimes take part in tradeshows, since they see it as benefiting. Besides meeting new people, tradeshows have a great potential as a sales/marketing tool and you invariably get out of them what you put in them. Tradeshows also are also opportunity for those people to stay updated with new technology and industry trends. Getting people from different disciplines exposed to new ideas and innovations is key for continued growth and improvement within any organization. It also keeps the businesses current, so that they can better serve their customers. Sometimes new vendor/customer relationship can be formed and you find yourselves as competitors. Strategically, tradeshows enables individuals to glean on technology and technological advances and then determine how applicable those advances are to their products and services.
Tradeshows have been growing in number and attendance for over fifty consecutive years because they work. Attendance increases in good times and in bad times, but for different reasons. This marketing technique can open avenues to manufacturers, distributors, licensees, and strategic alliance partners. Tradeshows can offer the business a quick read on your targeted market. You can take orders before you build inventory or commit to tooling. You can work the floor to meet and evaluate potential distributors, etc. At a trade show we can test the marketing plans, your collateral materials, and the basic opinion of your concept. In concept tradeshows allows for a more personal presentation of one companyÕs products and concept. Impact to potential clients is expected to be better due to the availability of further explanation of the product and human contact. We can expect that product retention can be higher due to the existence of demoÕs and live interaction and direct observation of the products use.
This announcement concerns a network of 30 websites being built for the following goals:
- Integrating newly obtained knowledge and techniques into Joomla
- Testing 30 different web directories
- Gathering links with applicable material for the purpose of collecting material for a number of websites.
Goals:
-Liquidate 15 of the 30 websites in this network by the end of April, 2008 after moving the material on those 15 websites to the remaining 15. The 15 domains will be redirected to proper websites.
-Liquidate 10 more websites, leaving 5 websites with 2-3 months worth of material from 25 websites by the end of May, 2008.
concerning this website:
topics, goals and notes:
Business in the United States, investing the United States, US stock markets and indices, products manufactured in the United States, services provided in the United States, industries in the United States, exporting products from the US, etc
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